During an earnings call on July 29, Gavin Hattersley, CEO of Molson Coors, explained why the world’s second-largest brewer was dumping so many iconic beer brands for good. “After an extensive analysis of our business, we are meaningfully streamlining and premiumizing our U.S. portfolio,” he said. “This will improve supply chain flexibility for our more profitable priority brands, enhance our innovation efforts, enable us to better focus resources, and ensure dependable and on-time shipments to our distributors.” Hattersley went on to explain that the decision was made after it had temporarily paused production on some of the company’s slowest moving, smaller, low-margin brands and products and found it had made the global brewery more efficient and profitable. He also said the changes would allow the company to focus on its recent successes in the burgeoning hard seltzer category. Despite being slow movers, Hattersley pointed that some of the Molson Coors beers still had devoted followings in certain areas, admitting that some distributors “are going to feel it when they are discontinued.” However, he promised that the coming weeks would see similar brands brought in to replace the disappearing brews, adding: “Our local sales teams are partnering with distributors and retailers on a market-by-market basis on exit plans and to identify swaps that make sense.” So, which of the brewery’s beloved brew brands are going away forever? Read on to see the Molson Coors beers that are being discontinued. RELATED: If You Live in These States, Prepare for an Alcohol Shortage. RELATED: Wendy’s Is Permanently Getting Rid of This Menu Item. RELATED: This One Thing Is Disappearing From Walmarts Nationwide. RELATED: The One Thing Every Major Department Store Has Now Permanently Banned.ae0fcc31ae342fd3a1346ebb1f342fcb RELATED: For more up-to-date information, sign up for our daily newsletter. RELATED: This Is the State That Drinks the Most Beer, Data Shows.
